UX Product Designer · AI Experience · New York, NY
Designing the products that AI makes possible — and the humans who use them.
Selected Work
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Packaging Design · Airlines
Full brand and packaging system for United Airlines, JetBlue & British Airways. Live in-flight distribution across 3 airline partners.
View Case Study →iOS Mobile · Interaction Design
Redesigned core product interfaces using iOS interaction principles — reducing scroll depth by 40% and increasing task completion rate.
View Case Study →B2C SaaS · UX Design
Identified a 61% user drop-off through behavioral analysis. Redesigned the full onboarding experience — driving a 10% lift in engagement.
View Case Study →UX Research · Mobile App
Music-powered social connection app. 420+ articles, 36 hours of field research, 3 live field studies across New York City.
View Case Study →Consumer Facing · B2B & B2C
Digital experience design for America's #1 Indian sweets brand. Multi-brand design system spanning wholesale and consumer channels.
In ProgressAbout Me
I'm a UX Product Designer with 3+ years of experience owning the full UX lifecycle — from research and information architecture through interaction design, prototyping, and agile delivery across B2B enterprise platforms and B2C consumer products.
I hold an MS from Parsons School of Design, The New School with a 4.00 GPA — skilled at transforming complex applications into intuitive experiences and influencing product decisions through research-grounded UX strategy.
Experience
Kind Words
"Jinanshi brings a rare combination of research depth and design craft. Her ability to translate complex user needs into elegant, intuitive experiences is exceptional."
"Her work on the Flite redesign was outstanding — she understood our users deeply and delivered solutions that were both beautiful and highly functional."
"Jinanshi's research methodology and storytelling turned a complex brief into something meaningful. She's a true UX strategist."
"Jinanshi consistently brought clarity and intention to every project. Her ability to frame complex problems through research and translate them into actionable design made her one of the strongest designers I've worked with."
"What sets Jinanshi apart is her systems thinking. She doesn't just design screens — she designs experiences end to end, with a clear rationale behind every decision."
"She never settles. Even when I think something is good enough, Jinanshi goes back and makes it better. She has always been her own harshest critic — and that's exactly why her work stands out."
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