UX Re-Design · Consumer & Lifestyle
UX Re-Design · Consumer & Lifestyle
Overview
Flite is a platform that helps community organizers host, grow, and scale live events. As a contract UX Designer, I was brought in to redesign the organizer dashboard and landing page — both suffering from high scroll depth, low task completion, and unclear hierarchy.
The Problem
The organizer dashboard used deep vertical scrolling that buried critical actions and created cognitive overload.
The landing page had unclear hierarchy and weak call-to-actions that failed to convert visitors into organizers.
Inconsistent components across the product created visual noise and a fragmented brand experience.
The iOS app experience had not kept pace with iOS 26 design principles, feeling dated to power users.
Research
Through usability testing sessions and task analysis, I mapped out exactly where users were getting lost — and why.
Persona
Community Host & Event Organizer · NYC
Runs multiple online communities and wants to convert digital followers into real-world attendees. Technically confident but time-poor.
Jordan's frustrations became our north star. Her inability to quickly find revenue data and manage attendees on the go drove the entire restructuring of the dashboard information architecture.
Quickly see event performance, manage guest lists, send updates — all in under 2 minutes.
Too much scrolling to find key metrics. Feels like the tool is made for desktops, not real-life organizers.
Before & After
Before: Vertical scroll-heavy dashboard with buried actions, inconsistent components, and no clear hierarchy.
After: Horizontal tab-based layout inspired by iOS 26, surfacing critical actions in the first viewport with a consistent component system.
Restructured vertical flows into horizontal layouts — reducing scroll depth by 40% and boosting task completion.
Style Guide
The Flite brand system pairs an energetic orange with a grounding purple — conveying community, momentum, and trust. Updated to align with iOS 26 spacing and component conventions.
Results
Reflections
Working as a solo contractor with a tight 3-month timeline forced me to prioritize ruthlessly. I learned that the most impactful design decisions are often the simplest — in this case, simply rotating the primary navigation axis from vertical to horizontal unlocked nearly every downstream improvement.
The project also reinforced the importance of presenting design decisions with data. Every layout change I proposed was backed by usability test recordings and scroll-heatmap analysis — which made stakeholder buy-in happen in days, not weeks.
