Case Study · 02
FLITE
Re-Design Case Study
Redesigning a bold, creator-first event platform — rethinking the organizer dashboard, onboarding experience, and visual identity to match the energy Flite represents.
Case Study · 02
Re-Design Case Study
Redesigning a bold, creator-first event platform — rethinking the organizer dashboard, onboarding experience, and visual identity to match the energy Flite represents.
About the Client
Flite is a bold, creator-first platform designed to help event organizers and communities host meaningful, engaging experiences both online and in person.
With its vibrant identity and growing user base, Flite's digital product — spanning a landing page and event management dashboard — plays a pivotal role in helping users discover, create, and share memorable gatherings with ease. The platform's tagline says it all: "Connect with your people — from URL to IRL."
Problem Statements
The current Flite platform, while vibrant in vision, faced several usability and engagement challenges that limited its potential. These were the key issues I was brought in to address:
Suggested Solutions
To address the identified problems, a redesign of Flite's app was proposed with four focused solutions:
Design Process
To redesign Flite's brand presence, I started by identifying core usability and perception gaps through internal audits, stakeholder interviews, and user feedback. The goal was to reflect Flite's energetic, creator-first ethos in both tone and design.
I used Google Forms to conduct surveys and gather quantitative feedback. Below is a summary of what the data revealed:
Empathy Mapping
Persona Development
Wireframes & Prototyping
I created wireframes and prototypes of the redesigned app, incorporating the suggested solutions. I iterated rapidly and gathered direct feedback from users to refine the design before moving to high-fidelity.
Early lo-fi sketches mapped the core dashboard structure — including the home screen, upcoming events list, recent orders, and bottom navigation — before committing to digital prototypes.
Home Screen Analysis
I developed a visually appealing and cohesive design language for the app, making use of high-quality images, clear typography, and intuitive icons to improve the overall user experience.
Final Screens
The complete redesign spans discovery, dashboard, event creation, profile, and social sharing screens — all built with glassmorphic iOS 26 principles, high-contrast typography, and a bold creator energy.
Old Design vs New Design
Each section of the app was systematically reviewed, issues were diagnosed, and targeted solutions were applied. Here's how the key screens evolved:
Style Guide
User Feedback
Reflections & Next Steps
This project pushed me to go beyond surface-level design choices and really think about platform-native behavior, especially for iOS 26. Translating Flite's brand — bold, creator-focused, and future-facing — into something that still felt minimal and clean was a balancing act.
The best part? Seeing how users naturally flowed through the new experience — with less hesitation, more clarity, and quicker decision-making. That's the kind of impact I aim for in every project.
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