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Words by Jinanshi Shah
UX strategy, design thinking, and the occasional opinion on why broken industries stay broken — and how to fix them.
Paper files. 1990s rating engines. Brokers who've never heard of your SaaS stack. The $40B trucking insurance market hasn't changed in decades — and that's exactly the opportunity.
A plain-English explainer for founders who've been told they need coverage but have no idea what they're buying — and why getting it wrong is an expensive mistake.
When I found that 61% of Eloomin users were dropping off at the same point, I didn't reach for Figma first. Here's what I did instead — and why the order of operations mattered.
For Hear Me Out, I read over 420 research articles before opening Figma. What that process taught me about the difference between designing for users and designing for humans.
Most designers start with the hero flow. I start with the atoms. An argument for systems-first design — and why it makes you a better partner to engineering.
On designing the Nomad Cuisine packaging system for United Airlines — and why the most important design decision wasn't visual at all.
Coming soon.
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Coming soon.
This article is currently being written.
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Coming soon.
This article is currently being written.
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Coming soon.
This article is currently being written.
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Coming soon.
This article is currently being written.
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Coming soon.
This article is currently being written.
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