The Audit
45 years of brand equity. No design infrastructure.
First week: full audit. Documented every inconsistency, every UX failure, every missed opportunity. A brand with enormous cultural trust — and a digital presence that communicated none of it.
Hero Section — Multiple Problems
Generic WooCommerce template. The white circle overlay randomly cuts through food photography. Two competing type systems. Orange CTA with no relationship to any color system. No brand story above the fold.
Product Cards — No Visual Hierarchy
Name, description, and CTA all compete at the same visual weight. Icon tabs have no active state. Product images inconsistently cropped. No freshness signal, no occasion context.
Catering — Zero Brand Voice
"Make every occasion special" is stock template copy. No 45-year narrative. No Rajbhog personality anywhere.
Gift Hampers — No Premium Signal
$140 gift sets presented as plain-text list rows. Zero premium experience for a high-intent purchase moment.
Navigation — No System
Icons inconsistent in weight/size. No hierarchy between primary and secondary items. Structured around product type, not user intent.
The Chaos Audit — 8 Critical Gaps