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Jinanshi Shah

Jinanshi
Shah

New York, NY
UX Designer & Researcher

Designing things people feel.

I craft human-centered experiences that create cross-cultural impact — from onboarding flows to brand identities that last.

UX Research Product Design Brand Identity Interaction Design
View My Work → Get in Touch
4+
Years experience
10+
Projects shipped
4.0
GPA · The New School
Scroll
UX Design ✦ User Research ✦ Figma ✦ Brand Identity ✦ Prototyping ✦ Design Systems ✦ Accessibility ✦ Product Strategy ✦ UX Design ✦ User Research ✦ Figma ✦ Brand Identity ✦ Prototyping ✦ Design Systems ✦ Accessibility ✦ Product Strategy ✦

Selected Work

Featured Projects

UX, product & brand design across startups and established brands.

01
📱
Social & Wellness
UX DesignOnboardingSaaS

Eloomin — Social Connection Platform

Led UX design for Eloomin's onboarding and subscription flows, blending intuition with data. Redesigned the first-touch experience resulting in a 10% lift in engagement.

RoleUX/UI Designer
TimelineDec 2024 – Present
Impact+10% Engagement
View Case Study →
02
🎧
Social & Wellness
UX ResearchInteraction Design

Hear Me Out

Explored how shared music experiences foster social connection. Led behavioral research and built a prototype reimagining music as a tool for empathy.

RoleResearcher & Designer
View Case Study →
03
✈️
Consumer & Lifestyle
Brand IdentityiOS App

Flite — Creator-First Redesign

Redesigned Flite's brand, event organizer app and landing page with bold creator-first identity and modern glassmorphic UI aligned with iOS 26 trends.

RoleUX/UI Designer
View Case Study →
04
🫙
Brand & Heritage
Brand IdentityPackaging✦ New

Nomad Cuisine — Brand & Packaging

Built the visual identity and packaging system for Nomad Cuisine, Rajbhog Foods' contemporary sister brand — balancing modern global aesthetics with 40-year heritage.

RoleBrand + Packaging Designer
View Case Study →
05
🍬
Brand & Heritage
Product DesignVisual Design✦ New

Rajbhog Foods — Digital Experience

Designing digital touchpoints and marketing assets for the #1 Indian sweets brand in the USA — visual systems honoring heritage while engaging a modern diaspora audience.

RoleUX Designer & Strategist
View Case Study →

About Me

A purpose-driven problem solver.

Jinanshi Shah
Based
in NY

Hi! I'm Jinanshi — a UX Designer & Researcher based in New York, originally from Mumbai. Passionate about human-centered designs that improve daily lives and create cross-cultural impact.

I translate people's stories into innovation that delivers sustainable business outcomes. My work spans startups, legacy brands, and academic institutions.

User Interface Design
User Experience Design
SaaS Apps Design
Mobile Apps Design
Usability Testing
Information Architecture
Design Systems
Brand Identity
FigmaAdobe XDSketch InVisionFramerPhotoshop IllustratorZeplinTrello
Let's Connect →

Experience

Where I've worked

🟠
Jul 2025 – Present
UX Designer
Rajbhog Foods NJ Inc. · USA
  • Led end-to-end redesign of product discovery, cart & checkout using human-centered design principles, improving conversion and reducing drop-off
  • Built a scalable Figma component library aligned to a structured design system, cutting engineering handoff time
  • Presented high-fidelity prototypes to stakeholders across product and engineering teams
✈️
Apr 2025 – Jun 2025
UX Designer (Contract)
Flite · USA
  • Restructured vertical flows into horizontal layouts, reducing scroll depth by 40% and boosting task completion
  • Redesigned landing page CTAs using accessibility standards, improving visitor engagement and conversion rate
⚡
May 2024 – Dec 2024
UX Designer (Co-op)
Valcrin · USA
  • Increased conversion by 15% across social channels through platform-specific content and targeted messaging strategies
  • Led qualitative research via user interviews, surveys and Google Analytics; presented insights to cross-functional teams
🌱
Dec 2023 – Jul 2024
UX Designer
Eloomin · USA
  • Redesigned onboarding flows in Figma delivering a 10% lift in engagement through hypothesis-led research
  • Partnered with product and data teams to analyze Tableau drop-off data; translated findings into iterative UI improvements
🎓
May 2023 – May 2024
UX Designer
The New School · USA
  • Redesigned student admissions website applying human-centered design & accessibility standards, increasing international inquiries by 30%
  • Conducted usability testing and mixed-methods research with prospective students
🏛️
Dec 2022 – Jun 2023
UX Designer
Gensler · USA
  • Designed Unmute — a WCAG-compliant accessibility game — increasing DEI engagement by 7%
  • Led usability testing sessions with design and strategy teams, refining interaction patterns iteratively

Kind Words

Some generous words

"

Jinanshi brings a calm, thoughtful energy to every project. She consistently delivers solutions that are both smart and beautifully crafted.

Grace Kowalski
Design Lead
"

Jinanshi has this incredible way of making complex ideas feel simple and intuitive. Her work is deeply thoughtful and grounded in real user needs.

Sanjiv Karani
Product Manager
"

Working with Jinanshi was a masterclass in human-centered design. She asks the right questions and arrives at solutions that feel inevitable.

A Collaborator
Startup Founder

Get in Touch

Let's work together

Have a project in mind? I'd love to hear about it.

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